Big Lake Brewing Company has announced the release of two new beers in conjunction with Big Drew and Jim, hosts of ESPN 961's afternoon show. The beers were "unveiled" during a special live remote broadcast by Big Drew and Jim from ESPN 961 at Big E’s Sports Grill on the East Beltline in Grand Rapids.
ESPN 961 host Jim Costa’s beer release is a red ale named “Jim’s Maroon and Gold,” in honor of his alma mater Central Michigan University. It is described by Big Lake Brewing as “moderate malt, and a small amount of noble hops in the aroma. Body is moderate with a little caramel, and sweetness. Not overly sweet, just middle of the road approachable ale. Clean, dry, and slightly biscuity.”
Meanwhile, ESPN 961 host “Big Drew’s CUE” beer release (Cherry Unicorn Explosion), is a cherry cocoa porter, described by the brewery as “Cherry, and milk chocolate, cacao aroma. Chocolate malt and medium caramel aroma are slightly behind the initial cherry cocoa aroma. Strong malt flavor blends nicely with the all-natural cherry. Lots of milk chocolate and cocoa followed by the linger of sweet cherry.”
“Big E’s and Suburban Inns have always valued giving back to the communities we live in, and this promotion with Big Lake and Big Drew and Jim is a win for everyone,” said Bob Flavin, Suburban Inns Corporate Director of Marketing. “This allows the guys on the show to have some friendly competition and to help support two great causes at the same time.”
ESPN 961 host Big Drew McCarthy said the event is perfect for a community known for microbrewing.
“I've always wanted to leave my mark on the landscape of Beer City and I'm thrilled to partner with Big Lake Brewing and Big E's Sports Grill to bring the world the beer it's always longed for - Cherry Unicorn Explosion,” he said. “People should tell their bartender to C.U.E one up for them and help me win and support the Autism Society of West Michigan!”
His partner on the top-rated afternoon sports talk show Jim Costa says he is also is eager to give back to the community.
"Drew and I are so competitive and I think it's only right that we team up and channel that into something positive for our community--great beer with proceeds going towards a great cause," Jim said. "When I was a student at Central Michigan I saw just how beneficial the Special Olympics programs were, and I'm proud to help further those efforts with the help of Big Lake Brewing and Big E's Sports Grill."
TWO BEERS AND TWO CHARITIES WIN: Big E’s, owned and operated by Suburban Inns, will donate $1 of every pint sold of both beers to charities selected by Big Drew and Jim. Big Drew’s charity is the Autism Society, and Jim’s is Special Olympics.
In addition to the Big E’s location in Grand Rapids, both new beers are available until December 6, or until supplies run out, at the Big E’s in downtown Holland, inside the Courtyard by Marriott at 121 E. 8th Street.
JUST ADDED: BIG LAKE BREWING MATCHING DONATIONS! Big Lake Brewing announced they are now matching Big E's $1 per pint donation. This means 40% of each $5 pint purchased at Big Lake Brewing Company is going directly to charity, plus 40% of every growler too!
Listen to the Big Drew & Jim Show live on ESPN 961'